Module 01
Entrepreneurial mindset and value creation
Students learn that entrepreneurship is not just starting a company. It is noticing problems, creating value, taking responsible action, and learning from reality.
- Business as value exchange
- Entrepreneurial mindset: initiative, curiosity, resilience, ethics
- Difference between an idea, an invention, an innovation, and a business
- How AI changes what a young builder can attempt
Mastery task
Explain one everyday business using customer, problem, solution, value, price, cost, trust, and risk.
Module 02
Customers, users, buyers, and decision-makers
Students learn to separate who uses the product, who pays for it, who approves it, and who can block adoption.
- User vs buyer vs decision-maker
- Customer segments and personas
- Jobs to be done: what progress does the customer want?
- Why “students like it” is not the same as “parents will pay”
Mastery task
Compare the user, buyer, and decision-maker for an AI study planner, a club design kit, and a restaurant social media service.
Module 03
Problems, needs, and opportunity recognition
Students learn how to find opportunities by observing repeated pain, unmet needs, wasted time, expensive work, and confusing workflows.
- Strong vs weak problems
- Frequency, urgency, willingness to pay, and access
- Opportunity research and early market signals
- How to use AI to brainstorm without outsourcing judgment
Mastery task
Build a 20-problem list from family, school, local business, and online community observations. Score each problem.
Module 04
Creativity, design thinking, and solution design
Students learn how to move from problem to solution using creative thinking, design thinking, and simple prototypes.
- Divergent and convergent thinking
- Design thinking: empathize, define, ideate, prototype, test
- AI-assisted ideation and critique
- Why the first solution should be smaller than the dream product
Mastery task
Choose one problem and design three possible solutions: service, template, and simple tool.
Module 05
Talking to users and validating demand
Students learn that real learning comes from conversations, behavior, and payment attempts, not compliments.
- How to ask non-leading questions
- What people do now, not just what they say they want
- Signals: time spent, repeated pain, workaround, budget, urgency
- How to summarize interviews and change direction
Mastery task
Interview 5 people about one problem. Write what surprised you, what repeated, and what changed in your idea.
Module 06
MVP and lean experiments
Students learn to build the smallest version that can test the riskiest assumption.
- MVP: minimum viable product
- Concierge, manual, template, landing page, and no-code MVPs
- Build-measure-learn loops
- Why early imperfection can be useful
Mastery task
Define the riskiest assumption in your idea and design a 3-day experiment to test it.
Module 07
Business models and pricing
Students learn how a product creates, delivers, and captures value.
- One-time sale, subscription, service package, template, marketplace, affiliate, and sponsorship models
- Price as a value signal and demand test
- Unit economics: price, cost, gross margin, time cost
- Why revenue is not profit
Mastery task
Make three pricing versions for one offer and explain what must be included at each price.
Module 08
Marketing, positioning, and sales
Students learn that marketing is not hype. It is clear communication about who a product helps and why it matters.
- Positioning and category choice
- Customer message: problem, outcome, proof, next step
- Channels: school, local business, search, social, communities, referrals
- Sales and customer service basics
Mastery task
Write a sales page headline, 3 proof points, 5 FAQ answers, and one respectful outreach message.
Module 09
Competition and strategy
Students learn to see competition as information. A market with competitors may be more promising than a market no one cares about.
- Direct competitors, substitutes, DIY, and doing nothing
- Competitive maps and simple SWOT analysis
- Moats for small builders: niche, speed, trust, personal service, workflow knowledge
- Choosing a narrow beachhead customer
Mastery task
Create a competitor map and explain how your first version can win one tiny niche.
Module 10
Finance, accounting, and resource planning
Students learn enough numbers to make responsible decisions and avoid confusing activity with progress.
- Revenue, cost, profit, cash flow, and runway
- Simple income statement, balance sheet, and cash flow ideas
- Resource needs: time, tools, money, skills, partners, distribution
- When to keep a project tiny instead of spending more
Mastery task
Build a one-page financial snapshot for your idea: price, costs, time, break-even, and risks.
Module 11
Ethics, legal basics, and responsible AI
Students learn that trust and safety are part of the product, especially when AI is involved.
- Honest claims, privacy, consent, copyright, plagiarism, bias, and accuracy
- Human review for AI outputs
- Why beginner projects should avoid medical, legal, financial, and mental health advice
- Parent involvement for payments, outreach, and customer data
Mastery task
Create a launch safety checklist and ask a parent or guardian to review it before outreach or payments.
Module 12
Launch, metrics, iteration, and reflection
Students learn that launch is the beginning of learning. The goal is not instant success; the goal is honest evidence.
- First customers and manual outreach
- Do things that do not scale at the beginning
- Metrics: contacts, replies, demos, trials, purchases, refunds, time saved, repeat use
- Deciding whether to improve, pivot, pause, or stop
Mastery task
Run one launch attempt and write a reflection: what happened, what you learned, and what version 2 should test.
