Case Library - Free Starter

Learn how AI creates business value in real companies and everyday work.

Each case helps students answer four questions: who is the customer, what problem exists, how AI changes the economics, and what a student-sized version could look like.

Case method

How to study every AI business case

Read each company as a business system, not just a cool tool. The goal is to learn patterns students can reuse in small, safe projects.

Question What students should notice
Who is the customer? User, buyer, decision-maker, and the moment when the problem appears.
What job is AI doing? Writing, designing, coding, tutoring, searching, predicting, organizing, or automating.
How does AI change the economics? Lower cost, faster delivery, personalization, better quality, new data, or 24/7 service.
What could a student build? A smaller version for school, clubs, families, local businesses, creators, or community groups.

AI-native companies

Companies where AI is the product

Learning

Duolingo Max

Pattern: AI turns standard lessons into personalized roleplay and explanations.

Business question: What feedback is valuable enough to become a paid feature?

Student version: Build a practice coach for interviews, speeches, vocabulary, or debate.

Design

Canva Magic Studio

Pattern: AI lowers the skill barrier for design, copy, and visual production.

Business question: Where does speed and simplicity create enough value to pay?

Student version: Create a school club design kit or local business social post package.

Coding

Cursor / Replit-style builders

Pattern: AI makes software building faster for small teams and solo builders.

Business question: Does faster building create a product advantage or just more competition?

Student version: Build a tiny calculator, planner, quiz, or form-based helper.

Tutoring

Khanmigo-style learning coach

Pattern: AI supports practice by asking questions, giving hints, and helping learners explain their thinking.

Business question: When is guided practice more valuable than a static lesson?

Student version: Create a study coach prompt pack for a specific class topic, with answer-checking rules.

Customer support

AI support agent

Pattern: AI answers repeated customer questions and routes harder cases to humans.

Business question: Which questions are safe to automate, and which need a human?

Student version: Build an FAQ assistant draft for a school event, club, small shop, or family service.

Media

HeyGen / Synthesia-style video

Pattern: AI changes video production from camera-heavy to script-first.

Business question: Who needs many videos but cannot afford a production team?

Student version: Create explainer scripts and short video drafts for clubs or small shops.

Everyday businesses

Ordinary businesses using AI to work better

Restaurant

AI menu and social media kit

Problem: The owner has no time to write posts, update menus, or answer repeated questions.

AI value: Faster content, consistent tone, simple FAQ, better promotions.

Decision: Would the owner pay more for saved time or more orders?

Teacher

AI classroom activity generator

Problem: Teachers repeat lesson prep, quiz creation, and parent communication.

AI value: Drafts worksheets, games, rubrics, emails, and differentiated practice.

Decision: What must the teacher review before using it with students?

E-commerce

AI product listing optimizer

Problem: Sellers struggle with titles, descriptions, FAQs, and review insights.

AI value: Better listing copy, faster variants, clearer customer objections.

Decision: Is the offer a template, service, or recurring package?

Real estate

AI listing and neighborhood brief

Problem: Agents repeat property descriptions, neighborhood summaries, and buyer FAQs.

AI value: Faster drafts, consistent tone, better buyer education, and reusable templates.

Decision: What facts must be verified before publishing?

Sports club

AI sponsor outreach kit

Problem: Youth teams and clubs need sponsors but lack polished outreach materials.

AI value: Drafts sponsor letters, benefit lists, social posts, and thank-you messages.

Decision: Who approves the message before contacting businesses?

Family

AI household planning assistant

Problem: Families repeat meal planning, schedules, travel planning, and chores.

AI value: Turns preferences and constraints into organized plans.

Decision: Which household problems are safe and useful for a teen to solve?

Student case assignment

Turn one case into a small launch idea

Case brief

  1. Pick one company or ordinary-business case.
  2. Write the customer, problem, AI job, value, and business model.
  3. Explain what could go wrong: privacy, accuracy, rights, safety, trust, or cost.
  4. Write one student-sized version that can be tested in seven days.

Launch translation

  1. Choose one reachable user group.
  2. Create one sample output or mockup.
  3. Ask three people for feedback.
  4. Decide whether the idea should become a template, service, tiny tool, or free resource.